Advertising Analytics

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In today’s media ecosystem, media buyers and sellers must be able to measure, evaluate and optimize every aspect of a campaign – regardless of the platform. comScore provides the end-to-end tools and insights needed to maximize and prove ROI.

Featured Products

comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
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The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s...
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comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
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Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
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comScore Branded Entertainment provides a precise, holistic view of the true impact of a branded integrations, across all platforms. With its proprietary technology and more...
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