What information is collected?
Personal Information. Comscore collects Personal Information about you when you choose to provide such information to us. For example, you may provide us with Personal Information when you submit an online form, apply for a job, communicate with us by e-mail, or access client-specific content. This information may include your name; business or personal contact information, such as your address, email address or phone number; and any information that you provide as part of a job application (collectively, “Personal Information”).
Our Website and application also automatically create logs regarding your activity on our Website. These logs may identify the features that you use, the actions that you take, and the information that you access. We generally use this information in statistical and aggregate formats to assess the effectiveness of our Website and application and to better understand your priorities and interests.
Information Collected for Market Research. This Website may set tags on your browser that collect data for the ScorecardResearch service, a service offered by Full Circle Studies, Inc. (“Full Circle Studies”) which is also part of the Comscore market research group. You may control your level of participation in ScorecardResearch’s market research programs by visiting here: http://www.scorecardresearch.com/preferences.aspx. We will continue to count the fact that a browser came to a site, but we will not associate that event with your browser. Additionally, if your mobile device platform offers settings to limit data collection for interest-based advertising, you can use these settings to opt out of participating in our market research programs with respect to our data collection from applications on that mobile device.
Please note that this opt-out is cookie based (i.e., a cookie must be on your computer to tell our systems that you have opted-out). If you delete, block or otherwise restrict cookies, this opt-out may not be effective. Additionally, because different computers and different Internet browsers all require their own version of the opt-out cookie, you need to perform this opt-out process on any computer and browsers that you want to be opted-out.
How is the collected information used?
We may use the Personal Information that you provide to us to operate and improve our business, including this Website and our application; to communicate with you; to provide you with information or services that you have requested; and for verification purposes. We may use and disclose any information that is aggregated or de-identified so that it does not identify you personally, in our discretion.
How is the information disclosed?
Comscore may share your Personal Information as described below:
- With our vendors, consultants, agents, contractors, and other service providers that we use to support our business;
- To provide you with any information or services that you request;
- To respond to subpoenas, court orders, and other legal process, or as otherwise required by law;
- To exercise Comscore’s legal rights or defend Comscore against legal claims, to enforce our contracts, to investigate, respond to and resolve problems or inquiries (including governmental inquiries), or to permit us to pursue available remedies or limit the damages that we may sustain;
- In connection with an actual or potential merger, sale, acquisition, assignment, or transfer of all or part of our assets, affiliates, lines of business, or products, including at bankruptcy;
- With our affiliates, subsidiaries, or parent companies; and
- With your consent.
Third-Party Links and Services
How to opt out of interest-based advertising
This practice is called interest-based advertising. You may visit www.aboutads.info/choices to learn more about interest-based advertising and how to opt-out of this form of advertising on your web browser by companies participating in the Digital Advertising Alliance (“DAA”) self-regulatory program. If you wish to opt-out of interest based advertising in mobile applications on your device by companies that participate in the DAA’s AppChoices application, you may download that application onto your device and exercise your choice. AppChoices is available at the links below:
You may also be able to limit data collection by third parties across applications by using your mobile device settings. Please note that opting out will not stop advertising from appearing on your browser or mobile device. It may make the ads you see less relevant to your interests. Additionally, please note that if you use a different browser or device, erase cookies from your browser, restrict cookies from being used on your browser, or reset your mobile device’s platform advertising ID, you may need to renew your opt-out choices.
Can you review and revise your personal information?
If you are acting as a representative of your company, you can view and modify your company profile information in the client area of our Website. You may also review, update, or request changes to your Personal Information by contacting us using the contact information provided below.
Do we collect information about children?
We do not knowingly collect Personal Information from children under 13 years old on this Website or through our application.
International Visitors and the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Frameworks
If you visit our Websites or participate in our Panels from locations outside of the United States, please note that any information you provide to us through your use of our Websites or your participation in the Panels may be transferred to and processed in countries other than the country from which you accessed our Websites or participated in our Panels, including the United States where our central database is operated. Subject to the next paragraph below, please be aware that the United States, and other countries in which your data may be maintained, may not offer an equivalent level of protection as provided for in your country.
Comscore complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Information transferred from the European Economic Area, the United Kingdom, and Switzerland to the United States. To learn more, please view our EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Statement.
Whom can you contact if you have additional questions?