Comscore is committed to providing the market with transparency into the methods, methodologies, practices and techniques we use in our measurement. To do so, we continuously engage with third-party auditors around the world to prove the soundness of our measurement methods.
See below for many of our accreditations and certifications, as well as the status of our in-progress third-party reviews.
Media Rating Council
Media Metrix - Desktop-Only, Includes assessments of tagging, census collection, and the following MMX reports - National Key Measures, Demographic Profile, % Change Media Trend, Target Trend, Error Margins, Media Trend, Audience Duplication, Cross-Visiting, Source/Loss and % Change Target Trend Reports, Accredited for all metrics, including Pages, Unique Visitors, Duration and their derivatives (2016). Accredited for Sophisticated Invalid Traffic detection and filtration of desktop traffic (2016).
vCE Validation, Accredited for Display Viewability, Brand Safety*, In-Geo (US/Non-US), Invalid Traffic Detection (2012). (As of 2014, extended to reflect net reporting reflective of advanced non-human traffic filtration). Accreditation extended to Video Viewability (2015). Accredited for Sophisticated Invalid Traffic detection and filtration of desktop and mobile web traffic (2016). Accredited for Mobile Viewability measurement across display, video, web and apps (2017). Accreditation for Sophisticated Invalid Traffic detection and filtration extended to mobile in-app traffic (2017).
* vCE's Ad Verification accreditation is at the property level. vCE is not accredited under MRC's content-level Brand Safety requirements.
vCE Audience 2.0, Accredited for Desktop only: Campaign Age / Gender Demographics and the resulting Reach, Frequency and GRPs (2016).
Trustworthy Accountability Group (TAG)
Comscore is a Validated Digital Advertising Assurance Provider (DAAP) through the TAG Anti-Piracy Program (2016). Comscore’s 2016 Certified Against Fraud status was upgraded to independently-validated Certified Against Fraud by TAG (2017).
Comscore Direct, the census data input to Comscore’s MMX product. Design Effectiveness Review, desktop data for UK sites (2012). Certification, desktop data for UK sites renewed annually since (2013). Design effectiveness review and certification, mobile data for UK sites (2018). Certification for desktop and mobile data extended to include sites in Spain (2019).
Le Centre d’Étude des Supports de Publicité
MMX, Audit successfully completed (2014).
vCE (Validation and Audience 2.0): Audit successfully completed (2017).
Video Comscore provides census measurement of Digital Video for the national Television measurement institute (2015).
Indonesian Digital Measurement Consortium and Bekraf
Comscore selected as Indonesia online audience measurement partner (2016).
Malaysian Digital Association
Comscore appointed as the Official Internet Audience Measurement currency for Malaysia (2013).
Consejo de Investigación de Medios
In collaboration with the Media Rating Council
vCE Validation, Successfully audited for Display Viewability, Brand Safety, In-Geo, Invalid Traffic Detection (net reporting reflective of advanced non-human traffic filtration), extending to Daily Unique Cookies (2014) and Video (2016).
Enumeration Survey, Successful review in 2015 (w/ COTAE)
Comscore chosen for census measurement of online consumption as part of the national JIC for the Netherlands (2015).
Asociación para la Investigación de Medios de Comunicación
MMX, Audited regularly as part of an ongoing commitment to the JIC for Spain (2012). MMX Multiplatform audited (2014). Mobile Metrix audited (2015).
Comscore Direct, Certified (2012).
Mediamätning i Skandinavien
Video Comscore chosen for daily measurement of online video consumption as part of the national JIC for Sweden (2011).
Video Comscore provides Orvesto Internet panel data for audience measurement of Digital Video (2016).
For additional information on the status of our industry audits, please contact your Comscore representative or email firstname.lastname@example.org