- August 5, 2019

Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers should consider and leverage both strategies for best results. 

Audience Targeting Solution

Comscore Audience Activation™ offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.
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