- August 5, 2019
Measuring and Optimizing Programmatic KPIs
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.
Audience Targeting Solution
Comscore Audience Activation™ offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.