Consumer Packaged Goods

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CPG marketers are fighting for growth in an environment of increasing resource constraints. Digital is a powerful medium to interact with consumers in a cost-effective, highly scalable, and quick to market way.

CPG marketers need fast and accurate answers to difficult questions:

  • What is the effectiveness of my digital marketing (search, display, video, social) campaigns on retail stores sales?
  • How did my digital campaign impact consumer awareness, attitudes, message recall, and intent-to-purchase?
  • Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
  • How does my brand’s digital performance stack up relative to the competition?
  • How can I optimize my brand creative prior to campaign execution?

We can help.  comScore has been helping CPG marketers for over a decade through:

Offline Sales Measurement
Quantify online advertising’s impact on offline sales through the use of retailers’ loyalty card data

Unparalleled Accuracy
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’ sites.
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comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
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Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
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Ready to learn more?

Contact us today to learn how comScore can help you.

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