Media continues to redefine itself as evolving platforms such as mobile, social, and online disrupt the landscape. Media needs to maintain an edge by utilizing timely insights for planning and reliable tools for quantifying the value of advertising campaigns and their own digital presence.

You need fast and accurate answers to difficult questions:

  • What is the value of my media property and how does it compare to my competition?
  • What was the true impact of my digital advertising campaign – did it reach my intended audience in a brand safe environment, did it improve brand awareness, and did it drive intended behavior?
  • How can I prove that my CPMs are justified?
  • What is the search market share?
  • Who is consuming my videos and how does that compare to my competition?

We can help.  comScore has been helping media companies for over a decade through:

Unparalleled Accuracy 
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions 
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products 
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

comScore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and OTT* devices.
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comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
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Contact us today to learn how comScore can help you.

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