Selecting Segments Amid Programmatic Clutter
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Is TV dead? No… It's simply advanced
Oracle Data Cloud Names Comscore to Premier Data Provider Program
Comscore offers new audience targeting to solve for programmatic TV...
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
Taking Your TV Campaign the Extra OTT Mile
Ad Targeting in the Age of Privacy
What’s Old is New Again: The Renaissance of Contextual Targeting
Five Key Steps to Keep Your Brand Safe in a Complex...
How Retailers Can Close the Loop between Planning and...
How Granular Data Improves Cross-Platform Targeting
Comscore in Journal of Advertising Research on How...
A New Model For Cross-Platform Measurement
An Inside Look at Sophisticated Invalid Traffic with Comscore’s...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher...