Taking Your TV Campaign the Extra OTT Mile
Ad Targeting in the Age of Privacy
What’s Old is New Again: The Renaissance of Contextual Targeting
Five Key Steps to Keep Your Brand Safe in a Complex...
How Retailers Can Close the Loop between Planning and...
How Granular Data Improves Cross-Platform Targeting
Comscore in Journal of Advertising Research on How...
A New Model For Cross-Platform Measurement
An Inside Look at Sophisticated Invalid Traffic with Comscore’s...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher...
Comscore in Journal of Advertising Research on How Marketers Can Minimize...
Comscore Q1 2016 Advertising Benchmarks
Will digital ads outpace TV?
Is the Future of TV Programmatic?
AppNexus Joins Comscore Industry Trust
Comscore Acquires Proximic to Bring Enhanced Trust and Transparency...
Good News for Digital Publishers: Most Have Low Levels...