- March 20, 2023

Back to Regularly Scheduled Programming in Austin, TX

Local TV Snapshot: February 20-26, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Austin, TX
Hours of TV Viewed: 9.4 Million Hours
TV Households: 698.5K
National Rank: #38

Overview:

As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs. Wheel of Fortune earned the highest live average household rating on local broadcast networks throughout the week on KXAN. FOX News Channel earned consistent ratings across series on cable, earning all top five positions in our series ranking.

It wasn’t all about TV though, KTBC FOX 7 topped this weeks social media ranking, earning about 211.1K total actions across Facebook, Twitter and Instagram. Check out these rankings and more below.

Top Five Broadcast Series (by Rating) 

Telecast Detail Telecast Performance
Rank Series Local Affiliate Day of Week Live HH Rating Average Audience 
(Thousand TVs)
1 Wheel of Fortune KXAN (NBC) M, T, W, R, F, S 9.8 205.9
2 KXAN News at 6 KXAN (NBC) M, T, W, R, F 9.1 158.9
3 NBC Nightly News KXAN (NBC) M, T, W, R, F 8.8 154.5
4 KXAN News at 6P Sat KXAN (NBC) S 8.7 30.4
5 NBC NIGHTLY NEWS-SUN KXAN (NBC) U 8.6 11.0

Source: Comscore TV. Local TV® All Broadcast Networks, Austin, TX Market, Week of 2/20-26, 2023

Top Five Cable Series (by Rating) 

Telecast Detail Telecast Performance
Rank Series Network: Day of Week Live HH Rating Average Audience
(Thousand TVs)
1 Jesse Watters Primetime FOX News Channel M, T, W, R, F 1.9 13.4
2 Special Report with Bret Baier FOX News Channel M, T, W, R, F 1.8 12.3
3 The Five FOX News Channel M, T, W, R, F, S 1.6 11.2
4 America's Newsroom FOX News Channel M, T, W, R, F 1.5 10.4
5 Gutfeld! FOX News Channel M, T, W, R, F, S 1.4 10.1

Source: Comscore TV. Local TV® All Cable Networks, Austin, TX Market, Week of 2/20-26, 2023

Top Five Broadcast Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience
(Thousand TVs)
1 KXAN (NBC) 3.1 22.0
2 KVUE (ABC) 2.4 16.9
3 KTBC (FOX) 1.8 12.8
4 KEYE (CBS) 1.5 10.5
5 KAKW (Univision) 0.7 5.2

Source: Comscore TV. Local TV® All Broadcast Networks, Austin, TX Market, Week of 2/20-26, 2023

Top Five Cable Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience
(Thousand TVs)
1 FNC (FOX News Channel) 1.1 7.6
2 MSNBC 0.4 3.1
3 CNN 0.4 3.1
4 ESPN 0.4 3.0
5 HGTV (HGTV: Home & Garden Television) 0.3 2.4

Source: Comscore TV. Local TV® All Cable Networks, Austin, TX Market, Week of 2/20-26, 2023

Network Persona Spotlight: KXAN (NBC)

Demographics: Interests & Consumer Habits:
Age: 55+ Avid Golf Enthusiast
Household: No Children Present Fitness & Exercise Junkie
HH Earnings: $150k+ Uses  AT&T or Verizon
Home Ownership: Owns Home  

 

Vehicle Ownership

Source: Comscore TV, US, Feb. 2022 
 

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail Telecast Performance
Rank Network: Total Actions
(FB, TW, IG) 		# of Posts
1 KTBC FOX 7 Austin 211.1K 150
2 KVUE 160.8K 87
3 KXAN News 97.4K 95
4 KEYE - CBS Austin 64.4K 107
5 Univision 62 Austin 5.2K 45

Source: Comscore Social, PowerRankings, 2/20-26, 2023, US.