- April 13, 2017

"Measuring Television in the Programmatic Age" – Comscore in the Journal of Advertising Research

As the media landscape has grown more complex and fragmented, the need for a radically new approach to cross-platform audience measurement has never been more urgent.  

In the following article, entitled “Measuring Television In the Programmatic Age: Why Television Measurement Methods Are Shifting Toward Digital,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore SVP of Marketing Insights Andrew Lipsman in describing Comscore’s vision for the future of cross-platform audience and advertising measurement in this fragmented media landscape.

We invite you to <strong>read the full article</strong>, which can also be found on the Journal of Advertising Research Foundation's website.

*The article was recently published in the March 2017 issue of the Journal of Advertising Research and is reprinted with permission.