- May 5, 2023

NHL Playoffs Drive Viewing in the Denver-Aurora, CO Market

Local TV Snapshot: April 24-30, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Denver-Aurora, CO
Hours of TV Viewed: 52 Million
TV Households: 1,374,983
National Rank: #17

Overview:

The NHL Playoffs and local news took over televisions in the Denver-Aurora, CO market during the week of April 24-30, 2023.

Among broadcast networks, 9News at 5PM on KUSA (NBC) earned an average live HH rating of 6.8; earning the series this week’s number one spot on our broadcast series ranking. On cable networks, it was NHL on TruTV that earned the top spot, with a live HH rating of 10.5, or one in every ten homes in the market watching.

KUSA (NBC) continued to see success, earning the number one position on our network rankings, with an average live household rating of 2.5 throughout the week. Amongst cable networks, TNT: Turner Network Television earned the number one spot with an average live household rating of 1.1.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating) 

Telecast Detail Telecast Performance
Rank Telecast Local Affiliate Day of Week Live HH Rating Average Audience (TVs)
1 9News at 5PM KUSA (NBC) M, T, W, R, F 6.8 93.3K
2 9News at 5PM Saturday KUSA (NBC) M, T, W, R, F 6.1 84.4K
3 NBA Playoffs KMGH (ABC) S 5.8 79.2K
4 9News at 5PM Sunday KUSA (NBC) U 5.8 79.1K
5 9News at 6PM Next With Kyle Clark KUSA (NBC) U 5.3 72.9K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Denver-Aurora, CO Market, Week of Apr. 24-30, 2023

Top Five Cable Series (by Rating) 

Telecast Detail Telecast Performance
Rank Telecast Network: Day of Week Live HH Rating Average Audience (TVs)
1 2023 Stanley Cup Playoffs TNT: Turner Network Television F, U 6.1 83.3K
2 NHL On truTV truTV M 4.4 60.3K
3 NHL Postgame TNT F, U 4.1 56.1K
4 2023 NBA Playoffs TNT M, T, W, R, S 2.2 29.6K
5 Inside the NBA TNT M, T, W, R, S 1.9 26.7K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Denver-Aurora, CO Market, Week of Apr. 24-30, 2023

Top Five Broadcast Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 KUSA (NBC) 2.5 34.1K
2 KDVR+ (FOX) 1.8 24.9K
3 KCNC (CBS) 1.6 22.6K
4 KMGH (ABC) 1.5 20.6K
5 KWGN (The CW) 0.7 10.1K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Denver-Aurora, CO Market, Week of Apr. 24-30, 2023

Top Five Cable Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 TNT (TNT: Turner Network Television) 1.1 15.2K
2 FNC (FOX News Channel) 0.9 12.1K
3 ESPN 0.8 10.7K
4 MSNBC 0.5 7.4K
5 TBS (TBS: Turner Broadcasting System) 0.5 7.0K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Denver-Aurora, CO Market, Week of Apr. 24-30, 2023

Network Persona Spotlight: KUSA (NBC)

Demographics: Consumer Habits:
Age: 50+ Golf Enthusiast
Household: No Children Present in Home Verizon Customer
Residence: Owns Home Interested in physical fitness
Education: College Degree or Graduate degree  
NHL Playoffs Drive Viewing in the Denver-Aurora, CO Market

Source: Comscore TV, Preliminary Data, Apr. 24-30, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail Telecast Performance
Rank Network: Total Actions (FB, TW, IG) # of Posts
1 9NEWS (KUSA) 185.9K 829
2 Denver7 News (CA) 147.4K 591
3 FOX31 KDVR.com 109.9K 375
4 KCNC - CBS Denver 33.8K 401
5 Rocky Mountain PBS 2.2K 44

Source: Comscore Social, PowerRankings, Apr. 24-30, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only