The State of Social Media
As you may have seen, Oracle Data Cloud recently unveiled a new Premier Data Provider program, which is designed to make it easier for media buyers to identify and activate high-quality, relevant and unique datasets within today’s crowded programmatic exchanges.
As part of the announcement, Comscore is proud and humbled to be recognized by Oracle Data Cloud as a Premier Data Provider.
When it comes to activating audience and contextual segments, programmatic buyers and marketers are faced with an abundance of options, making it increasingly difficult to understand which data provider is best for specific campaigns and brands. With so many choices and little information available, there is an industry need for better tools and processes that will enable buyers to more efficiently evaluate data quality, assess competitive differentiators and eliminate inefficiencies.
“In today’s crowded data marketplace, the swirl of hype and confusion has made it very difficult for marketers to determine which assets will best meet their needs and help them achieve their business objectives,” says Jeff Teng, VP, Business Development at Oracle Data Cloud. “Oracle Data Cloud created the program to help cut through the noise and recognize the industry’s leaders. These companies have demonstrated a mutual interest in strong collaboration and close alignment with Oracle Data Cloud. They set the gold standard for high-quality data, and we are delighted to work with them.”
We are thrilled to partner with Oracle to help improve trust and transparency within their Data Cloud marketplace, and to help media buyers – and more broadly, the industry – make programmatic buying decisions with greater confidence.
Comscore and Oracle have a long-standing relationship in the programmatic space that dates back to 2015. This endorsement signifies the next evolution in Comscore’s relationship with Oracle.
For more information on our Activation solution, which is available in a leading ad tech platforms including Oracle Data Cloud, please visit here.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...
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