- October 6, 2022

Paris Fashion Week 2022: All the buzz from the French runway to global social feeds

Madison Busick
Madison Busick
Senior Marketing Associate
Comscore

Posts mentioning Paris Fashion Week 2022 generated over 39 million actions and 152 million video views across Facebook, Instagram, Twitter, and TikTok from September 26th – October 3rd. The conversation featured posts from magazines, media companies, influencers, designers, models, and more.

The biggest day for social engagement was September 30th, which was notably when the Coperni show featured Bella Hadid with a spray-painted dress, creating several viral video moments. 

Likes-on-Content-Mentioning-Paris-Fashion-Week

  

Some of the top pages posting about Paris Fashion Week 2022 included:

  • Top brand/publisher on TikTok: i-D Magazine, 71.5m views
  • Top brand/publisher on Instagram: Vogue, 3.0 m actions
  • Top brand/publisher on Twitter: Dior, 94.7k actions
  • Top brand/publisher on Facebook: Inquirer.net, 119k actions
  • Top influencer on Instagram: Doja Cat, 1.3m actions
  • Top influencer on TikTok: Bretman Rock, 2.4m views

As with most events on social media, influencers drove a large portion of the conversation, racking up over 12.8 million actions and 9.2 million video views. Most of that engagement (about 95%) happened on Instagram and TikTok.

Source: Comscore Social Powered by Shareablee, Facebook, Instagram, Twitter, TikTok, September 26-October 3, 2022

 
Top Global Influencers by Engagement on Paris Fashion Week 2022 posts: Instagram 

  Name  Actions  
1  Doja Cat  1.3m 
2  Negin Mirsalehi  845k 
3  Aespa  835k 
4  Mai Omar  826k 
5  Salma Hayek  724k 
6  Chiara Ferragni  702k 
7  Victoria Beckham  531k 
8  Ariel Tatum  368k 
9  Valeria Lipovetsky  364k 
10  Bretman Rock  306k 

Source: Comscore Social Powered by Shareablee, Influencers – All, Instagram, September 26-October 3, 2022 

 
Top Global Influencers by Engagement on Paris Fashion Week 2022 posts: TikTok 

  Name  Video Views 
1  Bretman Rock  2.4m 
2  Fabiola Baglieri  1.7m 
3  Chriselle Lim  1.1m 
4  Monica Calcagni  906k 
5  Negin Mirsalehi  574k 
6  Bree Runway  306k 
7  Lisa Rinna  299k 
8  Janet Jackson  277k 
9  Coco Rocha  222k 
10  Larissa Manoela  63k 

Source: Comscore Social Powered by Shareablee, Influencers – All, TikTok, September 26-October 3, 2022 

Even without specifically mentioning the event, there were spikes in engagement on social media for luxury apparel brands as well as fashion publications during Paris Fashion Week. These pages do especially well on Instagram, where they can feature the visual fashion medium. 

Luxury-Apparel-Brands-and-Total-Engagement

 
 
Top Global Luxury Apparel Brands by engagement during Paris Fashion Week 2022 across Facebook, Instagram, & Twitter 

  Name  Actions  
1  Victoria Beckham  3.2m 
2  Dior  2.2m 
3  Gucci  1.6m 
4  Balenciaga  1.2m 
5  Louis Vuitton  970k 
6  Versace  891k 
7  Burberry  733k 
8  Balmain  528k 
9  CHANEL  507k 
10  Valentino  501k 

Source: Comscore Social Powered by Shareablee, US**** Retail - Apparel & Accessories - Apparel – Luxury, FR**** Retail - Apparel & Accessories - Apparel – Luxury, UK**** Retail - Apparel & Accessories - Apparel – Luxury, IT**** Retail - Apparel & Accessories - Apparel – Luxury, Facebook, Instagram, Twitter, September 19-October 3, 2022 

 

Fashion-Publications-and-Total-Engagement
 
 
Top Fashion & Style Publications during Paris Fashion Week 2022 across Facebook, Instagram, & Twitter 
  Name Actions
1  Vogue  9.8m 
2  Vogue Paris  2.8m 
3  Vogue Italia  895k 
4  Vogue Runway  895k 
5  British Vogue  779k 
6  i-D Magazine  657k 
7  Vanity Fair Italia  553k 
8  Paper Magazine  473k 
9  Vogue España  464k 
10  Women’s Wear Daily  408k 

Source: Comscore Social Powered by Shareablee, US*** Publishing - Publications & Websites - Fashion/Style, FR*** Publishing - Publications & Websites - Fashion/Style, UK*** Publishing - Publications & Websites - Fashion/Style, IT*** Publishing - Publications & Websites - Fashion/Style, ES*** Publishing - Publications & Websites - Fashion/Style, Facebook, Instagram, Twitter, September 19-October 3, 2022 

If you’d like to learn more about Paris Fashion Week 2022 or how your brand fared on social media, get in touch with our experts here. 

*All data as of October 4th, 2022 

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