The State of Social Media
While New York is the largest local TV market, Dallas, Los Angeles, and Houston viewers are consuming the most hours. Local television networks are also succeeding on social media, with those in Los Angeles and Boston leading in social actions and video views.
Highest value in each column highlighted in Green
KEY INSIGHTS: Local cultural and sporting events including the Fourth of July celebrations and Red Sox baseball coverage drew the most TV engagement for the week of July 4-10.
KEY INSIGHTS: Social media activity in the Boston market was fueled by Fourth of July celebrations in the city, as well as by national breaking news stories being covered by local Boston news outlets. With one national story in particular driving significant video views.
Cross-Platform metrics across Facebook, Instagram, and Twitter:
Source: Shareablee, PowerRankings and Content Pulse for Boston news brands, 7/4-7/10 (2022)
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