Telling the Story of The Humble Potato with John Toaspern

Featuring: John Toaspern, Former CMO, Potatoes USA

Even the simple potato has a story that must be told to ensure that consumers have the latest information about ways-to-eat and nutrition all along the supply chain from food service through to retail.

Former CMO at Potatoes USA, John Toaspern, shares his lessons learned in B2B marketing, his approach to social media channels, influencers and more in this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore.

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