As the global novel Coronavirus crisis grows, consumers are making significant changes to the way they interact with content and advertising across platforms. We'll be providing ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries.
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in Behavior
One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country,... Read more