The State of Social Media
The 2022 IAB Annual Leadership Meeting (ALM) will take place February 7-10, convening leaders from across the entire ecosystem for a mix of virtual and in-person programming and experiences designed to set the agenda for the year to come.
The evolution of measurement and currency to keep up with changes in media consumption have been vexing for a long time. What role do/should panels play in the current landscape? Is there one currency to rule them all or can multiple views of "the truth" exist? How can we get true cross-channel measurement? These topics are some of the most hotly contested areas in our business today. Three of the most influential leaders in the space sit down with IAB CEO David Cohen to discuss where we need to go from here. Hear what they have to say about the current state of the market and the near term evolution.
In-Person Only. These facilitated in-person discussions, led by a cross-section of industry experts, will address critical issues related to the state of Identity, Privacy, Omnichannel Media, and Consumer Experience. Attendees will debate, discuss, and identify what's needed to help advance beyond current pain points in the ecosystem.