The State of Social Media
A new platform to meet the needs of the rapidly evolving advertising industry and brand safety community
Businesses are rethinking ways to connect with customers and prospects, and we at The 614 Group have reimagined how we can continue to bring our audience of brand safety leaders together.The Live Virtual Summit will feature a mix of keynotes, panel discussions and fireside chats covering the most pressing brand safety issues. Our speaker lineup will feature experts on brand safety, advertising fraud, measurement, contextual advertising, consumer data protection and more.
As the U.S. media industry faces an unprecedented global pandemic, the threat of misinformation and brand safety are at the forefront of concern for brands and advertisers. Now more than ever, data protection is critical in navigating the current media landscape. With the launch of several recent CTV-focused solutions across the industry, powerful new brand safety options will better enable brands to avoid appearing alongside unwanted content, while allowing advertisers to confidently place ads. Still, it is largely unclear which options exist for advertisers. In this panel, thought leaders from throughout the industry will discuss the challenges and opportunities of the current media landscape; explore best practices for protecting your CTV and OTT campaigns, without sacrificing reach and ROI; and ask the question: as we move out of 2020, how will the events of the last year impact the future of data protection for advertisers?