Branded content: bringing a 19th century tactic into the 21st century
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Branded Content is expected to hit over €100B globally in 2019, yet 65% of brand and agency professionals struggle with performance measurement. This webinar is about bringing Branded Content into a multi-channel, digital-first 21st century.
Branded content: bringing a 19th century tactic into the 21st century27 June : 13:00 - 14:00 June 27 : 01:00 pm - 02:00 pm (BST)
June 27 : 02:00 pm - 03:00 pm (CEST)
Join us as we share the latest measurement innovations and best-practices developed by major brands and agencies in the USA for consideration in a European context.
Topics covered include:
- Different forms of branded content
- Global trends and innovations in the branded content industry
- Rules and regulations for branded content in Europe
- Quantifying the ROI of branded content