Understanding online behaviour of women and Branded Content
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Join Deepti and Viren as they discuss two interesting topics on how to maximise the effectiveness of marketing campaigns and ROIs.
Understanding online behaviour of women and Branded Content24 January : 14:00 - 15:00
Topic 1: The online behaviour of a woman represents a complex system and is influenced by multiple facets of her life.
Register for the webinar and join Deepti as she discusses trends in online consumer behaviour among Indian women.
Understanding who these women are, what they do, where they go, and what trends exist in the online context is essential in maximising the effectiveness of marketing campaigns.
Topic 2: Branded content is one of the innovative ways by which brands build awareness & share their values. With the burgeoning video content consumption in India, it is one of the most effective ways to reach out to customers.
The main challenge marketers face is how to objectively measure the effectiveness of the brand integration within a content piece & come up with a rupee value for the earned media. “Great video, but what did we get out of it?” is the question they are usually asked.
Comscore has the answer. Comscore Branded Content™ quantifies the earned media of branded content integrations across all video platforms. In this session, Viren will discuss how we can help marketers effectively plan their branded content strategies & maximise their ROIs.
(Can’t attend live? Register anyway to receive a link to the recorded presentation.)