The State of Social Media
Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from handheld devices.
Improving recruitment, loyalty and customer experience on the smaller screen, through websites and apps has become essential to the success of banks and other personal finance businesses.
Some key insights:
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