- October 17, 2022

BeReal: who are these friends for real?

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

No filters, no editing, no special effects, and a notable 226% unique visitor growth in 6 months to August 2022 in the U.S. BeReal, the mobile app designed to share moments in your life with friends without filters, is gaining traction, particularly among young audiences. Some competitors have taken note and are going as far as emulating its core features.

In this infographic “BeReal: who are these friends for real?”, we analyze:

  • BeReal’s growth trends.
  • Audience composition.
  • We identify brands the BeReal audience displays high affinity with.