State of Digital Commerce
A promising market with a penetration of 94.1% and 457 Million UVs*. The OTT landscape in India has been growing and we have been following the behaviour of its audience.
This time we look at the profile engagement throughout the most popular platforms in the country.
*(If you missed our OTT Report, please download it here. In this report we look at OTT booming in India and all the players that are seeking a slice of this promising market pie.)