The State of Social Media
Online banking sites reached more than 23 million French consumers in August 2016, representing more than half of French surfers (50.7%).
The trend for online banking is ahead of the curve – the category increased its digital population by 7% year-over year, compared to an increase of 4% year-over-year for the total internet audience in France. However, somewhat unusually, it is older users driving this growth, highlighting the need to understand audiences in a more granular fashion in today’s multi-platform world.
Some key insights: