As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. Comscore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media in Montreux, Switzerland.
Below are some of the key points discussed in this presentation.
It’s a multi-platform world, as smartphones and tablets drive one in three minutes spent online:
The power of digital is in targeting, as dynamics are changing with commerce fueling advertising in a tight feedback loop:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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