- February 20, 2015

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to effectively monetize content in today's demanding digital ecosystem.

At the conference, Comscore and Flurry from Yahoo announced a global integration to streamline mobile app measurement and help mobile app publishers attract ad dollars. Learn more about Flurry Pulse by visiting http://developer.yahoo.com/flurry-pulse.

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Apps Engagement Mobile

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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