State of Digital UK 2023
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.
To address challenges with fraud, Kellogg – in partnership with Comscore and Krux – developed innovative best practices and automated optimization techniques that helped reduce invalid traffic, improve campaign outcomes and save $2 million dollars in would-be wasted ad spend.
Listen to this roundtable webinar with Kellogg’s Amaya Garbo and Krux’s Jon Suarez-Davis to get a first-hand look into the strategy behind Kellogg’s approach and answers to key questions:
Amaya Garbayo, Associate Director, Kellogg North America Media
Jon Suarez-Davis, Chief Marketing & Strategy Officer, KruxAaron Fetters, Senior Vice President, Comscore Marketing Solutions
View the roundtable webinar or download the case study today.