- October 28, 2016

The New Digital Ecosystem: Navigating the Cross-Platform Reality

Speaker: Alex Banks, VP, Comscore Marketing Solutions

In this data driven presentation, Alex Banks, Comscore VP of Marketing Solutions sheds light on the current digital ecosystem with an emphasis on the cross media landscape. Session attendees learned how the convergence of TV and digital is altering the space, creating a new host of issues and solutions for marketers and publishers.

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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