The State of Social Media
In this data driven presentation, Alex Banks, Comscore VP of Marketing Solutions sheds light on the current digital ecosystem with an emphasis on the cross media landscape. Session attendees learned how the convergence of TV and digital is altering the space, creating a new host of issues and solutions for marketers and publishers.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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