- February 1, 2016

U.S. Fitness Trends Online

Allison Ellman
Allison Ellman
Senior Analyst
Rebecca Brown
Rebecca Brown
Senior Manager, Syndicated Client Insights

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this February 2016 edition, the topic is "Fitness".

Key Takeaways

  • Mobile has changed the way people consume health information.
  • Wearables are growing rapidly and are here to stay.
  • Fitness tracking is led by the MapMyFitness apps but other companies are experiencing tremendous growth as well.
  • Nutrition tracking is becoming more popular as people can monitor their health more easily with mobile devices.

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Multi-Platform Sports