As we look ahead to 2017, what trends will we see emerge for our industry? How will cross-platform media usage impact advertising, mobile, video, retail and more? Take a look at our CEO Gian Fulgoni's remarks about the state of our industry at the recent Variety Big Data Summit.
The presentation covers topics such as:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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