Times have changed, and the industry is demanding a change to the existing measurement infrastructure. Our CEO Gian Fulgoni recently spoke about Comscore's point of view on the need for a new measurement model, and exactly what is needed to accurately measure cross-platform audiences.
Topics in his presentation include:
Comscore Audience Activation™ offers programmatic audience segments powered by massive data assets for digital, mobile, CTV and DOOH campaigns.
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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.