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May 9, 2017
Comscore's State of Digital, TV and IoT (2017)
On May 9, 2017, co-founder and CEO Gian Fulgoni shared Comscore's state of digital, TV, and the Internet of Things (IoT) with attendees of the SunTrust Internet and Digital Media Conference. His presentation covered topics such as:
- Mobile and multi-platform
- Digital media
- Social and video platforms
- TV and cross-platform
- Advertising
- Digital commerce
Audience Targeting Solution
Comscore Audience Activation™ offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.
Multi-Platform Content Measurement
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.