The State of Social Media
Across EU5 countries, fifty-one desktop sites had audiences of more than one million unique visitors in January 2018, compared with twelve mobile apps, highlighting the difficulty to reach mass-market appeal with apps.
In this report, we examine online trends and behavioural patterns impacting the travel sector, using multi-platform data from five European countries: France, Germany, Italy, Spain, and the UK.
Some of the insights included in this report are:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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