Launch in Canada: Plan Metrix Multi-Platform Powered by Vividata
During our December 6 launch event for Plan Metrix Multi-Platform Powered by Vividata in Canada, Comscore and Vividata shared information about the new product and how it can benefit marketers.
Plan Metrix Multi-Platform Powered by Vividata combines internet users’ online behaviour with their offline attitudes and interests, allowing marketers to generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across platforms for greater ROI.
Topics covered in the presentation include:
- The current Canadian landscape for media buyers and sellers
- The power of combining online behaviour with offline consumer behaviours
- Use cases for agencies, publishers and advertisers
For more information on Comscore Plan Metrix Multi-Platform Powered by Vividata, please contact us.