- April 17, 2020

A Look at Local: How COVID-19 is Shaping Media Consumption

Mandy Leef
Mandy Leef
Senior Director, Account Management
Rachel Cooper-Blank
Rachel Cooper-Blank
Lead Account Manager

As COVID-19 continues to spread around the globe, the impact of shifting television viewership habits is being felt all the way down to the local level.

In this Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.

This webinar looked at:

  • Household viewership trends across U.S. television markets
  • TV and streaming viewership consumption insights
  • The shift in audience demographics
  • Shifting local market viewership trends across the U.S.

To learn more about how Comscore can help you continue to reach consumers in a shifting media environment,  click here.

Coronavirus Insights

Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.

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