The UK online gaming industry is booming, with three quarters of the UK population accessing a gaming site in February 2020 alone. As the nation lives through the coronavirus pandemic, gaming is becoming an even more integral part of our lives
We held a “Coffee with Comscore” session to share insights into the online gaming industry in the UK, the demographics, platforms and trends which will help agencies and advertisers strategically reach their target consumers.
During the webinar we explored:
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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