The impact of COVID-19 has led to a shift in the way television audiences are consuming media, all the way down to the local market level.
During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in New York, Philadelphia and Boston (Manchester) – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.
This webinar looked at:
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Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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