The State of Social Media
In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
But as audiences evolve, so does their relationship with content - creating a need for content that lasts beyond the initial “sugar high”. But what is quality vs quantity amidst a sea of engagement hacking, click-bait and cheap likes? How does this change the relationship with the consumer, and what does this mean when it comes to branded content?
Join Edwin Wong, Senior Vice President of Insights and Innovation at Vox Media as he shares key highlights from this new research, followed by a fireside chat with Armando Turco, Senior Vice President of Content at Vox Media and moderated by Tania Yuki, Founder and CEO of Shareablee.
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