The Future of Measurement in a Cookieless World
In an increasingly data privacy-driven world, marketers are being challenged to ensure the success of their advertising campaigns, while respecting consumers' privacy and maintaining their trust. As a result, many companies are now planning to go “cookieless” and move toward more privacy-focused standards.
How can audience measurement adapt in a cookieless world?
This whitepaper examines data collection methods today and looks ahead at the next evolution in privacy-focused approaches, including Comscore Atomic IDs, data clean rooms, digital panels and more.