- June 22, 2021

App Tracking Transparency and the Future of App Measurement

 Anjali Gupta
Anjali Gupta
VP, Digital Analytics
James Muldrow
James Muldrow
Sr. Director, Product Management

The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy.

This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement providers like Comscore can solve for measurement challenges while respecting user privacy.

Mobile Measurement

Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.

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