2022 State of Streaming
In recent OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads.
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Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...
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Comscore Out of Home measures video impressions of digital content and advertising consumed in public places, helping the DOOH industry drive better business outcomes.