June 1, 2022

OOH Drives Online Activation at 5x-6x Above the Expected Rate Description

Diane Williams
Diane Williams
Senior Director, Out of Home Media
Comscore
Steve Nicklin
Steve Nicklin
SVP Marketing and Analytics
OAAA

In recent OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads. 

Key topics covered:

  • The value of using OOH to drive online activation, especially amid fatigue with ad-based media
  • A window into consumer digital engagement that you can use to build a marketing blueprint
  • The compelling case for why OOH should be an integral part of advertisers’ media mix

    Audience Segmentation

    Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...

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    Out of Home Measurement

    Comscore Out of Home measures video impressions of digital content and advertising consumed in public places, helping the DOOH industry drive better business outcomes.

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