February 8, 2022

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments across industry verticals to ensure you are driving campaign success.

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Comscore Predictive Audiences privacy-forward audience targeting solution delivers the same KPIs as cookie-based tactics at a fraction of the cost. Our Predictive Audiences helped a major auto manufacturer produce a 74% lower cost per acquisition than the alternate behavioral cookie-based segments and a 34% lower cost per acquisition than the traditional contextual segments.

Download our free guide to see the top performing audience segments and get insights to optimize your next programmatic audience targeting campaign.

Industry verticals included:

Political Retail
Media & Entertainment B2B
Sports & Gambling Gaming
Automotive Insurance

Activate your privacy-forward programmatic targeting today with Comscore on the shelf PMPs

Privacy-Forward Programmatic Audience Targeting

Cookie-free Targeting Solution

Comscore Predictive Audiences™ is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience...