Press Releases

26 Apr 2007

Shifts in Ad Focus Rankings in March Provide Interesting Precursor to the Google-Doubleclick Merger

RESTON, VA, April 26, 2007 – Comscore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for March 2007. Among the significant...
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23 Apr 2007

Comscore Study Reveals that Mobile TV Currently Most Popular Among Males and Younger Age Segments

RESTON, VA, April 23, 2007 – Comscore today released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile...
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23 Apr 2007

Comscore Responds to IAB Open Letter

RESTON, VA, April 23, 2007 – Comscore today announced the following response to the recent IAB Open Letter:
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16 Apr 2007

Comscore Reports Increasing Importance of Customer Satisfaction in Online Banking as Industry Matures and Competition Heats Up

Comscore today released the results of its annual online banking study, which revealed that the U.S. online banking population grew 9.5 percent in 2006 versus the previous year, compared to...
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16 Apr 2007

Cookie-Based Counting Overstates Size of Web Site Audiences

RESTON, Va., April 16, 2007 – Comscore today released the results of a study analyzing the validity of using cookie-based data to measure the number of unique visitors to individual Web sites...
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12 Apr 2007

Comscore Reports 58 Percent Annual Growth in Auto Insurance Policies Purchased Online in 2006

RESTON, VA, April 12, 2007 – Comscore, Inc. today released the results of a study of online auto insurance activity, which revealed that 2006 represented a tipping point in the adoption of...
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5 Apr 2007

BarackObama.com Most Popular Among Younger and African-American Audiences; HillaryClinton.com Attracts Visitors from Higher-Income Households

RESTON, VA, April 5, 2007 – Comscore today released the results of a study on visitation to the Web sites of top 2008 Democratic presidential contenders Senator Hillary Clinton (D-NY) and...
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2 Apr 2007

Comscore, Inc. Files Registration for Initial Public Offering of Common Stock

RESTON, VA, April 2, 2007 – Comscore, Inc. today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to the proposed initial...
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21 Mar 2007

‘Primetime’ U.S. Video Streaming Activity Occurs on Weekdays Between 5-8 P.M.

RESTON, VA, March 21, 2007 – Comscore, a leader in digital media measurement, today released the latest data on the U.S. streaming video market from its Video Metrix service. In January, nearly...
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14 Mar 2007

Comscore Announces New “Visits” Metric For Measuring User Engagement

RESTON, VA, March 14, 2007 – Comscore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for February 2007 and introduced a new...
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5 Mar 2007

Comscore Accurately Predicts Q4 2006 Retail E-Commerce Sales Within 3 Percent of U.S. Department Of Commerce Estimates

RESTON, VA, March 5, 2007 – Comscore Networks, a leader in measuring the digital age, today reported that its U.S. e-commerce sales estimates for the fourth quarter of 2006 were once again...
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27 Feb 2007

Bank of America Achieves Highest Adoption of Online Bill Pay Among Leading Banks, According to Comscore Networks

RESTON, VA, February 27, 2007 – Comscore Networks, a leader in measuring the digital age, today released the results of a study analyzing usage of online bill payment services at leading banks....
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27 Feb 2007

And the Oscar goes to… “The World Wide Web”

RESTON, VA, February 27, 2007 – Comscore Networks, a leader in measuring the digital age, today reported the results of a study conducted on visitation to popular film-related Internet sites...
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26 Feb 2007

Comscore Networks and IRI Join Forces to Create Internet Tracking Panel for CPG Industry

CHICAGO and LAS VEGAS, Feb. 26, 2007 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions and services for the consumer packaged goods...
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20 Feb 2007

HSBC Direct Promotional High Yield Savings Product Sign of Things to Come, According to Comscore Networks

RESTON, VA, February 20, 2007 – Comscore Networks, a leader in measuring the digital age, today released the results of a study which examines share of the online High Yield Savings market...
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15 Feb 2007

New Year’s Resolutions Reflected in January U.S. Web Traffic

RESTON, VA, February 15, 2007 – Comscore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for January 2007. In keeping with...
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14 Feb 2007

Online Sales of Flowers and Greeting Cards Jump 98 Percent in the Week Before Valentine’s Day

RESTON, VA. February 14, 2007 – Comscore Networks, a leader in the measuring the digital age, today released a study on e-commerce activity related to Valentine’s Day. While several online...
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9 Feb 2007

Consumer Generated Advertisements Rate as Bright ‘Spots’ Among Underwhelming Lineup of Super Bowl Commercials

RESTON, VA. February 9, 2007 – Comscore Networks, a leader in the measuring the digital age, today released the results of a survey that quantifies Americans’ attitudes and opinions related...
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