Comscore Networks Acquires Q2 Brand Intelligence
Combined Firm to Offer Breakthrough Market Research and Consulting Services
RESTON, Va., Aug. 9, 2004 – Comscore Networks today announced it has acquired Q2 Brand Intelligence, a leading provider of custom survey research and consulting to Fortune 1000 companies. As part of this acquisition, the Q2 organization will be integrated into Comscore’s well-established survey research division, and the combined business unit will operate as a division of Comscore Networks under the name ComscoreQ2.
Effective immediately, Larry Denaro, founder and CEO of Q2 Brand Intelligence, will assume the position of president, ComscoreQ2. All Q2 executives and research professionals will join the Comscore team, and Comscore will continue to operate Q2’s offices in Seattle and Boston.
Q2 uses a variety of research and proprietary modeling approaches to help clients identify specific business strategies that generate the greatest revenue with the highest probability of success. These approaches span a broad range of research engagements including market sizing and analysis, customer profiling and segmentation, product development optimization, brand tracking and customer satisfaction research.
Over the past three years, Comscore has emerged as a leader in full-service custom research. In fact, Comscore Survey Research has conducted more than one million consumer interviews for more than 50 of Comscore’s industry-leading global clients, with research spanning 15 countries and 20 languages.
With the integration of Q2’s unique revenue-based predictive modeling techniques, Comscore will now be able to provide an even more direct link between research, analysis, and client business decisions.
“Comscore has always been committed to helping clients connect the dots between research and actionable, revenue-generating strategies,” said Magid Abraham, Ph.D., president and CEO of Comscore Networks.
“Q2 has developed unique methodologies designed to achieve the same goal. Our combined strengths – in innovative research approaches, unique consumer data and industry knowledge – will allow us to deliver services that offer our clients even greater value.”
“Q2’s relentless focus on innovation and delivering outstanding value to clients are the same qualities behind Comscore’s success,” said Larry Denaro, president of ComscoreQ2. “Our companies’ offerings are truly complementary and we’re delighted to join the Comscore team.”
Since its inception in 1999, Q2 has worked with more than 200 clients on more than 1,000 studies. The company has extensive experience in the consumer packaged goods, retail, financial services and technology industries. Current clients include Borders Books, The Hartford Financial Services Group, PETsMART, Sun Microsystems and Ticketmaster.
About Comscore Networks
Comscore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as Microsoft, Verizon, Best Buy, The Newspaper Association of America, Knight Ridder Digital, Nestlé, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For more information, please visit www.comscore.com.
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