Media Alert: Traffic to Campaign Sites Skyrockets on Election Eve

RESTON, Va., Nov. 2, 2004 – Comscore Networks today released an overnight analysis of Web visitation related to today’s election. The analysis found that both Senator Kerry and President Bush’s campaign web sites saw dramatic traffic increases yesterday (Monday, November 1).

Comscore findings included:

  • and each drew more than 300,000 U.S. visitors on November 1, 2004. This represents an increase of more than 100 percent compared to each of the sites’ average visitation levels. led by just over 3 percent yesterday.
Visitation to Campaign Sites
Monday, November 1, 2004
Source: Comscore Networks

Visitors on


Average of Previous

Four Mondays

% Change vs.

 Average 317,000 139,000 103% 306,000 151,000 128%
  • Visitation among workplace users accounted for more than half of the traffic to both of the campaign sites. Approximately 160,000 at-work Internet users visited yesterday. This represents an increase of 154 percent versus the average of the previous four Mondays and approximately 52 percent of total visitors to the site yesterday. Similarly, 189,000 at-work users visited, representing an increase of 160 percent and about 60 percent of total visitors yesterday.
  • Overall, the campaign sites have been as closely matched as the candidates have been in the polls. After leading in the July and August ratings, lost the lead to in September. Weekly rankings have shown Senator Kerry’s site in the lead for the last three weeks.
Unique Visitors (000) to Campaign and Party Sites
Three Weeks Ending October 24, 2004
Source: Comscore Media Metrix

Week Ending

Oct. 10, 2004

Week Ending

Oct. 17, 2004

Week Ending

Oct. 24, 2004 1,158 1,216 1,247 775 846 925 737 743 499 509 507 440

For a full analysis, including daily, monthly and weekly trends, or to speak with a Comscore analyst, please send an email to

About Comscore Networks
Comscore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestlé, Bank of America, Universal McCann, the United States Postal Service, GlaxoSmithKline and Orbitz. For more information, please visit

Andrew Lipsman
Comscore, Inc.
+1 312 775 6510


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