Star-Struck Observers Drawn to Space Shuttle Launch Online, Reports Comscore Media Metrix

July Traffic to NASA.GOV Rises 60 Percent to Four Million Visitors

RESTON, VA, August 16, 2005 – Comscore Media Metrix today released its monthly analysis of consumer activity at the top online properties and categories. In July, consumers were drawn to the Web by historic events such as the Discovery Space Shuttle launch and Lance Armstrong’s record-setting ride to a seventh Tour de France victory.

“Through the integration of video and other rich media into Web content, audiences can increasingly interact with world events, rather than just sitting back and watching,” noted Peter Daboll, president and CEO of Comscore Media Metrix.

NASA Shuttle Launch Captivates Web Audience
With the nation anticipating the first shuttle mission since the February 2003 Columbia disaster, NASA.GOV shared the title as the Internet’s highest-gaining property in July 2005 as traffic increased 60 percent. More than 4 million people visited NASA.GOV in July, as the site featured special “Return To

Superstars and Cars Add To Hot Sites’ Sizzle
Activity at Nike.com was powered uphill by Lance Armstong’s unprecedented seventh-consecutive Tour de France title. The athletic shoe and apparel company, a long-time Armstrong sponsor, saw a 26-percent gain to 3.5 million unique visitors on strong interest in a page titled “Wear Yellow” that features video clips telling Armstrong’s story of overcoming cancer to dominate the cycling world.

Ford Motor Company was among the top ten gaining properties in July, rising 29 percent to 8.5 million visitors. The nation’s second-largest automaker drew online auto shoppers thanks to its “Ford Family Plan” promotion that featured employee discount pricing in response to similar offers from rivals General Motors and DaimlerChrysler.

Apple’s iTunes Continues To Evolve
The popularity of Apple’s iPod continues to drive music buffs to iTunes to download and manage their playlists. On June 28, a new version of the iTunes application was launched that allowed users to download Podcasts, sparking interest from loyal Podcasters and curious “iPodders” alike. iTunes.com also held its “500 Millionth Song” Contest, awarding the person who downloaded the site’s 500 millionth song a grand prize package including 10 iPods and concert tickets. In all, 5.4 million people visited iTunes in July, up 13 percent from June 2005. The growth of iTunes also helped push the Retail – Music category up 7 percent to 30.1 million visitors.

Travelers Look To Web As Summer Winds Up
With more Americans taking vacations in July, traffic to major travel-related categories such as Maps and Airlines increased. Navigation giants Mapquest and Yahoo! Maps continued to grow in July, each rising 4 percent with MapQuest topping the list at 47.4 million visitors. Quickly entering the scene is Google Maps, which saw 11.3 million visitors in July, driven by heavy interest in its Google Earth map application and Google Moon, a spoof of its own map site that shows where Apollo landings have taken place on the moon – and holds a humorous surprise for visitors that zoom in too close to the lunar surface.

Summer travel helped the Travel - Airlines category draw 31.9 million visitors in July, a total category increase of seven percent from June. Growth was driven by traffic surges at the category’s top two sites, Southwest.com (10.5 million unique visitors) and Delta Airlines (6.8 million unique visitors). Southwest.com gained 12 percent on a variety of low fare promotions, while Delta’s 10-percent increase in site traffic paralleled the company’s later report that it saw 6.1 percent more system traffic in July.

Top 50 Properties
July saw the Top 10 properties remain in the same order as in June. Notable gains in unique visitors were posted by Amazon Sites (5 percent) and Viacom Online (17 percent).

Boosted by the summer vacation appeal of its “Best Of” features and local content, IAC/InterActiveCorp unit Citysearch cracked the Top 50 properties at number 41, attracting 4.1 million more visitors in July than in June. MySpace.com continued its strong growth, gaining eight spots in July to land at number 22.

Top 50 Ad Focus Ranking
In July, for the 15th consecutive month, Advertising.com finished atop the Ad Focus Ranking by reaching 80 percent of all Americans online as unique visitors grew 3 percent versus June. Yahoo! reached 69 percent of the U.S. online audience to finish at number two, and Fastclick reached 69 percent to finish at number three. AOL Media Network, after debuting in June, was number four, reaching 67 percent of all online Americans.

AdDynamix broke into the Top 50 in the Ad Focus Ranking in July, reaching 33 million Americans and finishing at number 19.

TABLE 1
 

Top Ten Gaining Properties by Percentage Change in Unique Visitors*
July 2005 vs. June 2005
Total U.S. Home, Work and University Internet Users
Source: Comscore Media Metrix
Property June-05 (000) July-05 (000) Percentage Change Rank by Unique Visitors
Total Internet Population 166,625 167,444 0% N/A
Classified Ventures 6,962 11,166 60% 66
NASA.GOV 2,533 4,061 60% 198
CitySearch 10,392 14,509 40% 41
IFILM.COM 2,737 3,756 37% 213
NFL Internet Group 5,281 7,224 37% 107
Department of Commerce 8,647 11,628 34% 62
Wikipedia Sites 7,359 9,865 32% 80
Ford Motor Company 6,620 8,540 29% 92
Nike 2,732 3,452 26% 239
WUNDERGROUND.COM 2,933 3,622 23% 225

 *Ranking based on the top 250 properties in July 2005

 TABLE 2
 

Top Ten Gaining Categories by Unique Visitors
July 2005 vs. June 2005
Total U.S. Home, Work and University Internet Users
Source: Comscore Media Metrix
  June-05 (000) July-05 (000) Percentage Change
Total Internet Population 166,625 167,444 0%
Health – Pharmacy 12,557 14,298 14%
Community – Teens 21,260 24,060 13%
Entertainment – Radio 37,257 42,236 13%
Gambling – Online Gambling 26,814 30,040 12%
Business/Finance – Taxes 6,359 7,096 12%
Retail – Consumer Goods 21,995 23,593 7%
Directories/Resources – Maps 59,399 63,510 7%
Retail – Music 28,177 30,056 7%
Retail – Comparison Shopping 48,882 52,110 7%
Travel – Airlines 29,975 31,932 7%

TABLE 3
 

Top 50 Properties
July 2005
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore Media Metrix
Rank Property Unique Visitors (000)   Rank Property Unique Visitors (000)
  Total Internet Users 167,444        
1 Time Warner Network 119,144   26 Bank of America 19,705
2 Yahoo! Sites 119,032   27 Gannett Sites 19,440
3 MSN-Microsoft Sites 112,475   28 Classmates.com Sites 19,267
4 Google Sites 82,341   29 Weatherbug Property 19,019
5 eBay 61,715   30 United Online, Inc 18,116
6 Amazon Sites 41,982   31 Infospace Network 17,534
7 Ask Jeeves 39,375   32 Apple Computer, Inc. 17,438
8 Viacom Online 37,785   33 OVERSTOCK.COM 17,177
9 Vendare Media 32,903   34 Comcast Corporation 16,438
10 Verizon Communications Corporation 32,094   35 Shopzilla.com Sites 16,386
11 CNET Networks 30,691   36 ORBITZ.COM 16,134
12 Weather Channel, The 30,135   37 E.W. Scripps 15,650
13 Walt Disney Internet Group (WDIG) 29,620   38 iVillage.com: The Womens Network 15,526
14 New York Times Digital 29,316   39 ESPN 14,890
15 Monster Worldwide 27,483   40 Cox Enterprises Inc. 14,536
16 Lycos, Inc. 26,415   41 Citysearch 14,509
17 Expedia Travel 26,141   42 Travelocity 14,420
18 Wal-Mart 22,641   43 CareerBuilder LLC 14,419
19 Real.com Network 22,397   44 Dell 14,239
20 Shopping.com Sites 22,391   45 Earthlink 14,083
21 Trip Network Inc. 21,753   46 Ticketmaster 14,050
22 MYSPACE.COM 21,215   47 Sears Sites 13,758
23 Gorilla Nation Media 20,702   48 Capital One 13,363
24 Target Corporation 20,537   49 Sony Online 13,297
25 AT&T Properties 19,881   50 JPMorgan Chase Property 13,294

 
TABLE 4
 

Ad Focus Ranking
July 2005
Unique Visitors (000)
Total U.S. - Home, Work and University Locations
Source: Comscore Media Metrix
Rank Property Unique Visitors (000) Reach %   Rank Property Unique Visitors (000) Reach %
  Total Internet Users 167,444 100%          
1 Advertising.com** 134,241 80%   26 Expedia Travel 26,141 16%
2 Yahoo! 116,330 69%   27 ABOUT.COM 24,368 15%
3 Fastclick** 115,679 69%   28 CNN 22,751 14%
4 AOL Media Network 112,394 67%   29 AOL Business Network 22,703 14%
5 MSN 98,746 59%   30 MYSPACE.COM 21,215 13%
6 AOL 87,446 52%   31 CLASSMATES.COM 19,267 12%
7 Vendare Media - TrafficMarketplace** 87,181 52%   32 Disney Online 18,821 11%
8 GOOGLE.COM* 79,555 48%   33 WeatherBug 18,733 11%
9 Casale Media Network** 77,314 46%   34 SuperPages Network 17,769 11%
10 YAHOO.COM Home Page 75,945 45%   35 Travelocity All 17,285 10%
11 Tribal Fusion** 73,905 44%   36 CareerBuilder Network 16,713 10%
12 ValueClick Media** 61,691 37%   37 REAL.COM* 16,388 10%
13 EBAY.COM 57,695 34%   38 ORBITZ.COM 16,134 10%
14 24/7 Real Media** 56,343 34%   39 MaxOnline** 15,962 10%
15 BURST! Media** 56,290 34%   40 COOLSAVINGS.COM Total Activity 15,948 10%
16 MSN.COM Home Page 52,765 32%   41 CHEAPTICKETS.COM 15,882 9%
17 Ask Jeeves 39,375 24%   42 iVillage.com: The Womens Network 15,526 9%
18 EBAY.COM Home Page 38,143 23%   43 ESPN 14,890 9%
19 AdDynamix.com** 32,999 20%   44 CNET 14,730 9%
20 Vendare Media 32,903 20%   45 CITYSEARCH.COM* 14,696 9%
21 Business.com Network 31,272 19%   46 WebMD Health Network 13,749 8%
22 WEATHER.COM 28,316 17%   47 Netscape 13,720 8%
23 Gorilla Nation Media Network 27,481 16%   48 MONSTER.COM* 13,389 8%
24 MSNBC 27,380 16%   49 WhitePages Network 13,087 8%
25 Lycos Network 26,320 16%   50 IMDB.COM 13,072 8%

 
Reach % denotes the percentage of the total Internet population that views a particular entity at least once in July. For instance, Yahoo! was seen by 69 percent of the over 167 million Internet users in July. The notation “**”indicates that the entity is an advertising network.

About Comscore Media Metrix
Comscore Media Metrix, a division of Comscore Networks, provides industry-leading Internet audience measurement services that report – with unmatched accuracy – details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings – long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers – while drawing upon Comscore's advanced technologies to address important new industry requirements. All Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore Networks
Comscore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestlé, Bank of America, Universal McCann, the United States Postal Service, GlaxoSmithKline and Orbitz. For more information, please visit www.comscore.com.

Contact:
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Comscore, Inc.
+1 312 775 6510
press@comscore.com



 

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