RESTON, Va., Oct. 19, 2020 - Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that John Bulgrin, Senior Vice President, Commercial, will be speaking at the Advertising Research Foundation’s (ARF) OTTxScience 2020 event on October 28, 2020.
Bulgrin will be featured in the session titled “The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead.” As highlighted in Comscore’s annual ‘State of OTT’ report, Bulgrin will explore how the OTT landscape continues to rapidly evolve thanks to the growth of OTT streaming services, content and devices as well as the effect of the COVID-19 pandemic.
The ARF’s OTT virtual event, to be held on October 27th and 28th, is dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal.” Industry leaders will share their perspectives and predictions about changing viewing behavior and where the OTT and streaming market is heading and how advertisers can take advantage of the shifts.
To learn more or register for the event, please visit http://bit.ly/ARFOTTxSCIENCE.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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