The State of Social Media
RESTON, VA, January 21, 2016 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the Comscore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 208.3 million visitors.
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 60.3 percent of the 232 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
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About Comscore Media Metrix Multi-PlatformComscore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.