- October 22, 2021

Future Finders: The Future of Media Measurement with Bill Livek

Bill Livek
Bill Livek
Chief Executive Officer and Executive Vice Chairman

In this interview at Advertising Week New York 2021, Comscore’s CEO & Executive Vice Chairman Bill Livek discusses how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental changes necessary to effectively transact on media today.

Key Takeaways

  • How the convergence of TV and Digital has impacted how impressions are defined and valued across audiences and content
  • The importance of third-party measurement sources
  • Building a measurement company for the future of media